​The SeattleCoach Rules

​Excellent coaching is like grace: Rarely intrusive, usually disruptive, more nuanced than announced, and as much about how as about what.

“The greatest good you can do for another is not just share your riches, but to reveal to him his own.” ― Benjamin Disraeli

​When I started equipping coaches and coaching leaders, I posted the Twelve SeattleCoach Rules
next to the refrigerator at SCHQ.  Each SeattleCoach Rule has endured through the years.
Now, as we move through the year, I'm posting a brief new video monthly--One Rule each month. 

At the bottom of the page, "We might change the world."
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Rule #12: We have fun. Humor, generosity, and grace are everywhere. We know we belong to a tribe, and that we’re never alone. (And this is our music video!)

Rule #11: We have a bias for finding the next possible and desirable step—and for delighting our coachees and organizations.

Rule #10: We do good: knowing that good behavior and personal integrity are non-negotiable to coaching excellence (this is where having good colleagues helps).

Rule #9: We build into our work fair costs, clear agreements, grace, and generosity. ​We charge for our time and expertise. The affection for people is free.

Rule #8: We make money by delivering solid ROI to anyone who hires or employs us, and we never forget that the
​market is very discerning.

Rule #7: We pick work that requires us to be positive, interesting, inspiring, engaged, and our best.

Rule #6: Our coaches understand how their personal presence is central to everything else: their energy, intuition, optimism, hoipe, grit, zest, humor, playfulness, and curiosity.

Rule #5: Our coaches also never stop developing excellence in the craft of coaching via continuous growth, learning, practice, and innovation. We know that stretching can be uncomfortable, and that part of the job is to stay open to what we don’t know.

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Rule #4:  Our coaches understand that for as long as they are in this work, their job is to learn about, and be responsible for how they’re wired (aka their desires, abilities, temperament, and assets), and to then bring their “way” to their learning, to their triads, to their coachees, and to the rest of us. 

Rule #3: All of our examples and scenarios are real. And they speak to brains, hearts, and guts.

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Rule #2: We believe that when people meet face-to-face, whether virtually or in the same room, magic might happen.
​With trust, groups become teams.

Rule #1: We pick people whom we would want to be coached by.
​Each one has the stuff that’s hard to teach.