SeattleCoach! "Connection. Curiosity. Challenge."
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Far more than a brief "tips, techniques and tools" workshop, Coaching for Leaders (CFL) will change how you think. It is designed to transform the leadership of veteran executives on the inside of great companies, developing them to both "do the craft and be the coach" as internal coaching leaders.
Click to to review Q & A between Patty and CFL Participants about the path to international certification
In the pandemic year of 2020, there were both challenges and remarkable benefits as the leaders below worked together to deepen the coaching culture at Vulcan. Each one has become a transformational coaching leader, and each one has my enduring respect. |
Click here to review our rich and growing SeattleCoach Book list.
Click here to read Patricia Burgin's article, "What Happens When Leaders Learn to Coach?"
And here for some compelling research from Matthew Lieberman at HBR.
And here for some compelling research from Matthew Lieberman at HBR.
The SeattleCoach Team
Patty Burgin, MA, MCC, CEO
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As a leader, facilitator, speaker and coach of leaders, Patricia ("Patty") Burgin has advised and mentored thousands of individuals and teams toward better performance, communication and meaning. She is the author of the new and best selling overview of leadership coaching, The Essential Coaching Leader.
Following stints in the international leadership of a Christian non-profit, as a campus chaplain, conference speaker, as a tour leader in the former Soviet Union and as a Licensed Marriage and Family Therapist, Patty founded SeattleCoach in 2002 and began to coach and facilitate exclusively in 2005. In 2008 she created "the small craft brewery of coach training programs" and has since developed over 300 executive coaches. She holds two master's degrees, one in Theology and a second in Applied Behavioral Science. In addition she has joined the top three percent of credentialed coaches worldwide to have been awarded the title of "Master Certified Coach" by the International Coach Federation (ICF). |
Jennifer Marcou, MBA, ACC (Coaching for Leaders #2 at Microsoft)
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With 30 years as a Marketing executive in technology and financial services corporations, Jennifer Marcou has always been passionate about growing and developing people and teams. She has seen first hand how coaching skills can make one a better leader. As a coach, "I am driven by the greater impact I have when I coach people to reach their potential and find their inner happiness".
After completing Coaching for Leaders at Microsoft with SeattleCoach, she has been the Executive Sponsor for the program, evangelizing the importance of building coaching skills in all leaders. She is now working toward requirements as an Associate Certified Coach (ACC). She has a BS in Biology from Georgetown University and an MBA in Marketing from New York University. |
Julie Stringham, PCC (Cohort #17)
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"With over 20 years in the corporate world, I bring a breadth of experiences: career transitions, change management, project management, leadership development and work-life balance. I believe that connection and love are critical to a whole life. I work from a viewpoint of seeing my clients as whole people who deserve someone in their corner to cheer them on. I have a big heart and love using humor whenever I can."
Following her training with SeattleCoach, Julie earned the designation of Professional Certified Coach (PCC) by the International Coach Federation. In addition, Julie is a Certified Mentor Coach. Julie tells us that her husband and three children have taught her that, "living an unconscious life is not an option." |
Jennifer Winick, ACC (Cohort #12)
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Jennifer focuses on building a thriving community within the Marketing and Consumer Business Team (MCB) at Microsoft. Key focus areas include ensuring timely and relevant cross-organizational communications and events, and delivering high-value training, coaching, and professional development opportunities. Jennifer has earned the designation of Associate Certified Coach by the International Coach Federation and is visionary about the growth of coaching as a 21st century leadership skill.
With a focus on attracting, developing, retaining and communicating with world-class talent, Jennifer brings her own convictions and talents as a coach to building a "coaching mindset" at this great company. |
Further Details . . .
Photo by Mark Meadows
(Click on the photo for Patty's bio)
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My name is Patricia Burgin and I'm a leadership and communication coach for talented people and their teams, and author of The Essential Coaching Leader. Visionary leaders today understand that the nature of work has changed. Their most talented employees are looking for two key elements:
And if both elements are not present, those employees are more likely to change companies than they are to simply change jobs. And, as always, the determining factors are the company culture and its managers. |
Companies that succeed in building a coaching culture weave together a long-term approach that requires executive sponsorship, external coaches and the regular equipping of internal managers and leaders in key coaching skills.
Coaching cultures are great places to work--and they also drive better business outcomes and talent retention.
Coaching cultures are great places to work--and they also drive better business outcomes and talent retention.
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These are the transformative Coaches of the Third Round of "Coaching for Leaders" (on-ramp #4 below) at Microsoft Click on our photo to hear a few very cool closing words at the end of one of our days together |
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Executive Coaching for Leaders. We begin with several coaching sessions with a team leader to work on their personal, tactical and strategic outcomes. This initial collaboration with the team leader uncovers the next steps in the process and development of both the leader and their team.
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2
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Team Meetings. The leader shares his or her vision for the coming period of growth, and the team works together with the leader and the coach to process both key agreed-upon content along with ground-rules and expectations. Everyone leaves with enthusiasm, a next step and some shared accountability. On-ramp #2 is often repeated quarterly as the team attends to their process and to their shared deliverables. Some examples: Ground rules for new and renewing teams; managing conflict; coaching skills to improve feedback; meeting strategies; consistently getting everyone's best; working with accountability; performance improvement and career development; a leader's personal presence. What does your team need more of? less of?
Introduction to Coaching for Leaders. As clarity grows about the nature and payoffs of coaching skills and presence, this on-ramp brings a fast-paced and interactive 4-hour workshop for up to 50 key leaders and people managers. In this day together, we introduce everyone to the key concepts and vocabulary of coaching as a people manager. Everyone leaves with some enthusiasm, a next step and some shared accountability. Every time we teach one of these workshops, a handful of leaders ask for more. |
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Coaching for Leaders, aka, CFL. A Master Class, not a "tips and tools" training. We select up to thirty-five seasoned leaders, meet for four quarterly off-sites, provide customized training in coaching skills and presence, along with on-going peer groups. The result is a little magic. SeattleCoach is a recognized training provider by the International Coach Federation (ICF), so at the close of CFL, each participant receives documentation for 48 hours of coach-specific training.
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Our Full SeattleCoach Professional Credentialing Track. A Master Class. Taught by our internationally credentialed SeattleCoach faculty members. We launch two Cohorts in Seattle each Fall, and two more each Spring. Carefully selected mid-career professionals from various backgrounds and organizations come together for a life-changing eight months. This too is a master class that includes 75 hours of coach-specific training that are recognized by the ICF. (Click here for more info.)
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One company's evaluation of how "CFL" is helping them to
build their coaching culture
From CFL2 (2018-2019)
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From CFL3 (2018-2019)
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"I’ve found that this Coaching for Leaders program has not only helped me to be a more effective and in-tune leader,
but is also helping me bring a deeper sense of soul and purpose to my work at Microsoft.
Thank you for guiding us through an incredible learning journey."
These are our areas of focus:
- Developing a coaching culture in which employees become people of greater substance, capacity, engagement and confidence,
- The neuroscience of how human brains organize to engage with others and to metabolize change,
- The personal presence and subsequent influence of each coaching leader (no blaming, shaming or reactivity required),
- The ability to recognize "coaching moments" with individuals, groups and teams and then,
- Partnering on actionable experiments each time we meet, and always,
- Some fun.
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"Coaching has a proven impact: add coaching to an initiative and people will focus on that initiative more. Add coaching to training and people learn more, up to 6 times as much in some cases. Coaches are like midwives for change: they know when change is coming, when it’s here, when it needs a nudge, and when it’s happening too fast. As change catalysts, coaches assist with managing the speed of change and smooth transition through change. With our understanding of how the brain works - there is an inbuilt resistance to change, and minimising the stress response, and error detection of the amygdala through actions like naming and normalising – we can make this process less painful. Change can be deeply challenging and emotional change required in organizational transition requires hardwiring of new learning through insight and action. Coaches are the perfect people to have around to facilitate this process." David Rock, Driving Organizational Change with Internal Coaching Programs |
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